Introduction – Social Analysis For Trading

Outline

Module 1 – Social Sites
Module 2 – Research Ideas
Module 3 – Employee Reviews

Social Analysis is using other data and social information to investigate companies.

Social Analysis can be

  • watching the information a company makes public
  • see which information the public re-tweets or comments on
  • monitoring the social channels of a company
  • researching what employees and ex-employees are saying about the company
  • how many people work at the company
  • reviewing the increase or decrease of a companies website and social media popularity
  • reading blog posts by officials at a company
  • seeing which social issues a company rallies around
  • reading a companies press releases


Examples of websites to use that are shown in this course:

  • Owler to discover competition that is not public companies
  • Glassdoor which shows employee ratings
  • Twitter and YouTube to see customer social marketing
  • LinkedIn to see how they promote themselves to find new employees
  • Crunchbase to see who is investing in what companies
  • Quickfo for social metrics
  • Alexa for web site ranking, competition suggestions, and sites linking in
  • ChartMill for charts of historical analysts ratings
 
Using these and other websites can help you understand the society around companies. From how they communicate to how they rank compared to other companies in their field, to how well the employees are embracing the culture of the company.
 
In this course, we’ll go over many ways that you as a trader and investor can investigate the social health of companies you want to consider.
 
Warren Buffett talks about investing in companies that have meaning, a moat, and management that delivers. Researching social analysis helps us to investigate these three M’s.

Course Objectives

By the end of this course, you’ll be able to:

  • vet companies social presence through social media sites
  • see how companies handle their outbound social presence
  • compare companies social reach to their competitors
  • understand a companies products or services by watching their videos on YouTube
  • monitor companies using Google Alerts
  • compare standards between companies websites and investor relations
  • know a company’s worldwide web ranking
  • investigate public and non-public competitors
  • survey social metrics and determine if their social reach is growing or shrinking
  • determine if a company’s new product or service is creating a buzz
  • decipher internal company politics
  • gauge employee sentiment towards management

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